Swizz Beatz recently stopped by the manufacture offices of Audemars Piguet to see where his favorite timepieces are mad. He was also treated to a preview of future Audemars Piguet models presented by Mr.Octavio Garcia, the brand’s Art Director, and which certainly caught the artist’s attention. The two men enjoyed a lengthy exchange of views on the creative process and the themes that inspire the birth of timepieces.
“Throughout the visit, I was impressed by the passion and the meticulous attitude pervading these premises, whether in designing a model or making a movement! Audemars Piguet truly embodies the perfect mix between respect for traditions, hand-crafted expertise and technological innovation. It’s an incredible honour for me to have personally met the watchmakers who created my watch!”