It was a cold day in February. I played hooky from work and spent two hours inside at Capsule being inspired by all the menswear brands. But beyond the great clothing of the day, it was also the meeting place of where I would be meeting Alex Grant to shoot his collaboration with Style Cooperative. I had been a fan of both of their work so I was pleased when I was asked to serve as creative director for the shoot.
The bowtie (which is available in brown and white and navy and white) has a very nautical feel and I wanted the shoot to feel like that. I think the bowtie is super fresh and is so classic that it can float from day to night and I wanted to make sure the shoot felt like that. Here’s what came out of that.