The Fall Collection for Perry Ellis will be led by a bold new ad campaign featuring three top models in men’s fashion. .The trio-Arthur Kulkov, Thiago Santos and Parker Gregory-mark a shift in the direction and composition of Perry Ellis advertising, which has traditionally featured a single model.
The casting intends to broaden the Perry Ellis story.
“The group is more diverse when it comes to their look and personality, which reflects where we are as a brand,” said John Crocco, Creative Director for Perry Ellis. “We also wanted to highlight this idea of friendship and ‘real’ approachable guys. It’s sort of our nod to ‘bromance.'”
“The resulting imagery,” said Charles DeCaro, Creative Director of Laspata DeCaro, who directed the shoot, “is three-dimensional with exaggerated crops and studied proportions. The group dynamic allows us to show the breadth of the collection as well as communicate a more cohesive narrative.”