Collaborations of high end brands with mass level stores have been ever so popular. For one, it gives the customer a chance to experience a high end aesthetic for a low end price. For two, it gives awareness to people who have never heard of the brand. And lastly, it results in a boost in sales for department stores who have a chance to charge a little more than their usual everyday value. MARNI for H&M has been announced and the pictures from the lookbook has surfaced. I’m quite excited for this collection. I wasn’t sure if they were going to do menswear, but I’m glad they did. Loving the prints, the two tone clothing and offbeat menswear pieces. See below for the pictures.