The Blog

General Idea F/W 2012 collection was consistent.  Keeping with 90s inspired looks and color blocking,  General Idea brings bright colors to fall fabrics in such a way that is very exciting.  The strength of this brand was its outerwear.  From multi-colored toggle coats, to baseball sleeve varsity sleeve jackets,  mixed media of fleece, jersey and knits, the collection was cohesive, colorful and consistent.   Check out some of my favorite pics below

BRAND: GENERAL IDEA

LOOK: Japanese outlook on Americana

OCCASION:  Cool Days, Cool Nights.