For the launch of the spring 2013 footwear collaboration between The Generic Man and Comme des Garçons SHIRT, GNRC Design enlisted Ways & Means director, Felipe Lima to head down to Brazil and capture movements of his young brothers donning the collection as they explore the city, by day and night. Over the course of a week, he filmed Rodrigo and Marcelo on the streets of Rio and in the jungle of Paraná. This story of brotherhood and indulgence takes us from walking Roberto Burle-Marx’s iconic ‘calçadão’ of Copacabana to approaching the singularly powerful Iguazu Falls.
Check out some of the product offerings from the Spring 13 collection. We are absolutely loving all of it here at FresherThanChris.com You can see the video and some of the shoes below.