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This morning we were delighted to discover the Spring Summer 2012 Lanvin of Paris Ad Campaign. This campaign, under the creative direction of House and Holmes and camera work by the [genius] Steven Mesiel, made for compelling viewing. Lanvin’s head designer Alber Elbaz spring collection was the focus, a masterpiece within its own right, with the creative ‘toolage’ of H & H x Mesiel plus leathery snakes and the “Cookieman” musical [genius] of Pharrell Williams and his artist Maxine Ashley all summed up video-freshness for us. It worked!
The goal of every great designer is to construct quality clothes, and the goal of every creative team is to showcase said clothes visually and sonically; when all the creative components intersect correctly, it can make for a powerful marketing effort.
Please enjoy and feel free to share your thoughts. Posted by Jey Van-Sharp of MyUberLife
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